A new survey shows why people give up their iPhone for something from Samsung, Lenovo, or similar Android OEM, and vice versa.
Of 2,500 people surveyed, 18 percent had given up Android for iOS. Just 11 percent had gone the other direction, according to PCMag. All the rest had done no phone switching.
Far and away, the number one reason cited why Android users move to iOS is for a “Better user experience.” Almost half (47 percent) of respondent gave that response. Just 30 percent of iPhone users thought they’d have a better experience with Android.
About a third (29 percent) of those who had switched from iPhone to devices to ones running Google’s operating system cited “Better prices.” A mere 11 percent of Android owners thought an iPhone would be cheaper.
These are generally the reasons people have give for years for changing mobile platforms: iOS is easier to use, but Android devices are cheaper. But it’s interesting to see that Google’s efforts to improve Android don’t seem to be bearing much fruit.
Other reasons for phone switching
Interesting, almost equal numbers of people who’d gone from iPhone to Android and those who switched the other direction cited “Better features (camera, design, etc)” as the reason. This was a fairly strong incentive though, about about 25 percent for both groups.
A higher percentage of people chose Apple for “Faster software updates,” but it was still just 4 percent vs. 1 percent.
Only small numbers, and generally equal between the two camps, listed “More Apps” and “Better customer service” as their reason for phone switching.
The survey didn’t include phone switching questions about Windows Mobile or BlackBerry because, duh.